Highfloor
Services

Three channels. One audience.

We sell premium ad placements where the audience is already out and already spending. Bar and restaurant TV is the anchor. Programmatic and rideshare layer around it.

Three services compared
Service 01

Bar & Restaurant TV

CPM
$25–$60
Reach scale
Best for

Awareness anchor — captive 45-min dwell, sound-off creative, in front of audience while it's out spending money.

Service 02

Programmatic Display & DOOH

CPM
$3–$20
Reach scale
Best for

Harvest layer — same audience, different moment. Geo-fenced, audience-targeted, layered behind the bar TV recognition.

Service 03

Rideshare In-Vehicle

CPM
$10–$25
Reach scale
Best for

Conversion-window layer — 8-22 minute captive audience between bar and bedroom, conversion-window-aligned for legal, events, hospitality.

01Bar & Restaurant Network

Bar & Restaurant Network

Bar and restaurant TV is the channel built for the audience nobody else can reach properly. The TV is at eye level, the phone is face-down on the table, and the placement runs full-screen for the duration of the spot.

We sell placements on screens inside thousands of bars, sports bars, casual restaurants, and entertainment venues across the country. Our network covers the venues that matter — sports bars during games, gastropubs during dinner, late-night spots after eleven — and we build flights around the daypart and venue mix that fits the brand.

Creative is short, sound-off-friendly, and designed to land in three seconds. We handle the production guidance, the venue selection, and the reporting. You get a full-screen placement on a TV the audience is already looking at.

Most of our flights run twelve weeks. Some run year-round. We build the campaign around what the brand needs to see — foot traffic, call volume, app installs, distribution velocity — and we report against it.

Full overview →
02Programmatic Display

Programmatic Display

Programmatic is the connective tissue. It runs while the bar TV flight is live, hits the same audience on their phones during the day, and reinforces the spot the audience just saw above the bar last night.

We run programmatic display across the major exchanges with audience targeting built around the verticals we serve. For cannabis we focus on geo-fenced placements around dispensaries and the venues that index for cannabis consumers. For law we focus on dayparted reach during the windows our clients' case mix actually develops.

Creative formats: standard IAB display, native, video, and connected TV where the brief calls for it. We handle creative production guidance, trafficking, and weekly performance reporting.

Programmatic on its own is a commodity. Programmatic stacked on top of a live bar TV flight is what makes both channels work harder. We typically run them together.

Full overview →
03Rideshare

Rideshare

Rideshare advertising puts the brand in front of the audience during the eight to twenty-two minute ride between venues, or between the venue and home. The screen is right there. The audience isn't going anywhere.

We work with the rideshare ad platforms that have meaningful in-vehicle screen inventory in our priority markets. Placements run during the ride, not pre-roll, not banner — the screen the rider is already looking at.

The strongest applications: legal verticals running after-hours coverage, nightlife and event promoters running pre-event awareness, and hospitality brands targeting riders headed to or from competing venues.

Rideshare is rarely the entire campaign. It's the layer that fills the time between the bar and the bedroom — and for the right verticals, that window is the most valuable one of the day.

Full overview →

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