The coordination challenge
National PI brands, multi-state mass tort firms, and regional firms with offices across several states all face a coordination challenge — the firm wants brand-consistent creative across markets, but each state's bar advertising rules impose state-specific disclaimer requirements, attorney identification rules, and (in some states) pre-filing requirements.
Creative variants by state
Most multi-state campaigns produce a base 15-second cut plus per-state disclaimer variants. Some states (Florida, Louisiana, Alabama) require additional state-specific creative beyond the disclaimer alone.
Consolidated reporting
Highfloor consolidates reporting across markets into a single weekly delivery — venue-level proof-of-play per market, daypart-level breakdowns, with a roll-up view that compares performance across markets side-by-side.