The multi-state mechanic
Multi-state cannabis flights coordinate compliance, creative, and venue-list work across multiple legal markets simultaneously. Each state's rules apply independently: Massachusetts requires the 85% adult-audience documentation and prescribed disclaimer copy; Illinois requires the 30% under-21 cap and 1,000-foot exclusion verification; Arizona requires ADHS rule compliance with audience-composition certification.
Creative variants by state
Most multi-state campaigns run a base creative cut plus state-specific variants for the disclaimer copy. Some campaigns require completely separate creative cuts where state messaging restrictions diverge (e.g., Massachusetts's prohibition on certain promotional language vs Arizona's more permissive frame).
Consolidated reporting
Highfloor consolidates reporting across markets into a single weekly delivery — venue-level proof-of-play per market, foot-traffic attribution per dispensary, branded-search lift per market, with a roll-up view that compares performance across the three metros side-by-side.