Cost by channel
| Channel | Typical CPM | Min monthly spend |
|---|---|---|
| Bar TV (curated) | $25-$60 | $1,500 |
| Bar TV (mass self-serve) | $15-$30 | $500 |
| Programmatic DOOH | $8-$20 | $2,000 |
| Programmatic display (cannabis SSPs) | $3-$10 | $1,000 |
| CTV (cannabis-friendly) | $25-$50 | $3,000 |
| Rideshare in-vehicle | $10-$25 | $1,000 |
| Direct mail | $0.50-$2 per piece | $500 |
| Email/SMS | Fractional per send | $200 |
By budget tier
- $2K-$5K/mo: small bar TV venue cluster + retargeting display + email
- $5K-$15K/mo: full metro bar TV + cannabis programmatic + email
- $15K-$50K/mo: bar TV + programmatic DOOH + display + CTV + email
- $50K+/mo: multi-channel multi-metro stack with all layers active
What drives cost
Geography (high-cost metros: NYC, LA, SF, Boston). Daypart (sports primetime > daytime > overnight). Vertical-specific compliance (cannabis-eligible inventory commands a premium over generic). Creative production (custom production adds $5K-$50K depending on quality). Measurement and attribution layer (panel data subscriptions, custom MMM work).