DOOH CPMs vary by vertical because vertical-specific compliance and audience-fit considerations affect the inventory pool. Cannabis runs at premium CPMs (compliance-eligible inventory is constrained); legal runs at standard CPMs; hospitality and nightlife run at standard CPMs with premium for sports nights.
DOOH CPMs vary substantially by vertical due to inventory acceptance restrictions, audience-composition rules, and competition for limited cannabis-eligible or politically-cleared inventory.
| Vertical | Bar TV CPM | pDOOH CPM |
|---|---|---|
| Cannabis | $30–$70 (compliance premium) | $10–$25 |
| Legal (PI/mass tort) | $25–$50 | $8–$18 |
| Hospitality | $20–$45 | $6–$15 |
| Nightlife events | $25–$50 | $10–$20 |
| Dating/social | $25–$45 | $8–$18 |
| Restaurants/delivery | $20–$40 | $6–$15 |
Cannabis-eligible bar TV inventory is constrained — only 21+ venues meeting state audience-composition rules can accept cannabis ads. Compliance-eligible inventory commands a premium relative to generic inventory.
Related content from across the network — same vertical, neighboring market, or relevant pillar guide.
Fifteen minutes. Map your current channels and budget against what Highfloor runs across bar TV, programmatic, and rideshare. You'll leave with a directional recommendation. No pitch.
