DOOH CPMs vary by vertical because vertical-specific compliance and audience-fit considerations affect the inventory pool. Cannabis runs at premium CPMs (compliance-eligible inventory is constrained); legal runs at standard CPMs; hospitality and nightlife run at standard CPMs with premium for sports nights.
DOOH CPMs vary substantially by vertical due to inventory acceptance restrictions, audience-composition rules, and competition for limited cannabis-eligible or politically-cleared inventory.
| Vertical | Bar TV CPM | pDOOH CPM |
|---|---|---|
| Cannabis | $30-$70 (compliance premium) | $10-$25 |
| Legal (PI/mass tort) | $25-$50 | $8-$18 |
| Hospitality | $20-$45 | $6-$15 |
| Nightlife events | $25-$50 | $10-$20 |
| Dating/social | $25-$45 | $8-$18 |
| Restaurants/delivery | $20-$40 | $6-$15 |
Cannabis-eligible bar TV inventory is constrained: only 21+ venues meeting state audience-composition rules can accept cannabis ads. Compliance-eligible inventory commands a premium relative to generic inventory.
Related content from across the network: same vertical, neighboring market, or relevant pillar guide.
Fifteen minutes. Map your current channels and budget against what Highfloor runs across bar TV, programmatic, and rideshare. You'll leave with a directional recommendation. No pitch.