Audience composition is a fundamental concept in regulated-vertical advertising. Cannabis advertising rules in every legal state require that the audience exposed to the ad be reasonably expected to skew adult — the specific threshold varies (Massachusetts requires 85%+; Illinois requires no more than 30% under 21; Arizona has its own variant), but the underlying principle is consistent. Audience composition documentation is the compliance bedrock.
For bar TV networks, audience composition is verified at the venue level. Venues that are 21+ by law (most cocktail lounges, sports bars at certain hours, brewery taprooms) clear the threshold trivially. Venues that are mixed-age (family restaurants, casual dining at lunch, sports bars during family-friendly windows) require either daypart restrictions (no ads during all-ages windows) or exclusion from the network entirely.
Highfloor maintains venue-level audience composition documentation for every cannabis flight. The compliance work happens before the buy goes in — venue list, audience composition certification, daypart restrictions where required, creative review against state regulations.