In-venue advertising covers any ad placement running inside a physical commercial venue. The most common formats are screen-based — TVs in bars, restaurants, gyms, hotels, airports, and lounges — but the category also includes table tents, coasters, and other surface placements.
What distinguishes in-venue from other DOOH categories is attention quality. A bar TV viewer is sitting at the bar with the screen at eye level and the phone face-down on the table. A gym viewer is looking at the screen continuously while on a treadmill. A hotel-lobby viewer is captive while waiting to check in. The contexts vary, but the common thread is concentrated attention on the screen during a window the audience is in commercial spending mode.
Highfloor specializes in the bar and restaurant sub-segment of in-venue — the venue type with the highest concentration of audiences for the verticals we serve (cannabis, legal, hospitality, nightlife, dating, restaurants). Other in-venue DOOH categories — gyms, hotels, airports — serve different audiences and verticals; we don't operate in those by design.