PFAS (per- and polyfluoroalkyl substances, sometimes called 'forever chemicals') are a class of synthetic chemicals used in firefighting foams, non-stick cookware, food packaging, water-repellent fabrics, and many industrial applications. PFAS persist indefinitely in the environment and have been linked to various cancers and other health conditions.
Beyond the AFFF firefighting foam docket (covered separately), broader PFAS litigation continues against 3M, DuPont, Chemours, and other manufacturers — community water contamination claims (especially around manufacturing sites and military bases), occupational exposure claims, and certain consumer product exposure claims.
Geographic concentration follows known contamination sites — the Cape Fear River watershed in North Carolina (Chemours / DuPont historical contamination), the Hoosick Falls area in New York, the Decatur area in Alabama (3M historical contamination), Parkersburg West Virginia, and many others.
Highfloor supports per-firm PFAS flights with location-specific bar TV reaching affected community populations plus search-keyword spend on PFAS-contamination-specific terms.
- Location-specific flights in known contamination communities
- Bar TV in affected community geographies
- Search-keyword spend on PFAS-specific terms
- Spanish-language variants where applicable
- 2001 — early PFOA litigation against DuPont (Parkersburg, WV)
- 2017 — DuPont $670M settlement of WV PFOA claims
- 2023 — 3M $10.3B+ public water system settlement (AFFF-related but broader implications)
- Ongoing — continued per-manufacturer and per-location litigation
- Cape Fear River watershed (NC)
- Hoosick Falls (NY)
- Decatur (AL)
- Parkersburg (WV)
- Communities near major military bases nationwide
- Multiple emerging contamination sites