Camp Lejeune Justice Act (CLJA) — advertising approach

The Camp Lejeune Justice Act (CLJA), signed into law in August 2022 as part of the PACT Act, created a federal cause of action for individuals who suffered harm from exposure to contaminated drinking water at U.S. Marine Corps Base Camp Lejeune in North Carolina between August 1, 1953, and December 31, 1987. The base's water supply was contaminated with industrial solvents (TCE, PCE), benzene, vinyl chloride, and other toxic chemicals at levels far exceeding modern safety standards.

Qualifying conditions include kidney cancer, liver cancer, bladder cancer, leukemia, multiple myeloma, non-Hodgkin's lymphoma, Parkinson's disease, esophageal cancer, breast cancer, lung cancer, neurobehavioral effects, and several other conditions on the VA presumptive list. Settlement values vary widely depending on injury severity, exposure duration, and individual case circumstances.

CLJA qualification is geographically concentrated. Veteran populations across the Southwest border states (Texas, Arizona, New Mexico, California), the Carolinas (proximity to the base itself), Florida, Georgia, and the broader military-veteran-heavy metros all carry substantial qualification volume. Latino veteran populations are particularly concentrated and benefit from Spanish-language outreach.

Highfloor supports per-firm CLJA flights with bar TV in veteran-population corridors across our priority metros — Phoenix, Las Vegas, San Antonio (Tier 2), Houston, Atlanta, Miami. Spanish-language creative variants are standard. Search-keyword spend on CLJA-specific terms supports high-intent capture.

Per-state bar association advertising rules apply on top of the federal CLJA framework. Disclaimer requirements around outcome predictions and prohibitions on guaranteeing recovery are particularly important. Firm ethics counsel reviews creative.