The AFFF (Aqueous Film-Forming Foam) firefighting foam mass tort is one of the largest PFAS-related mass torts in the country. AFFF was used extensively in firefighting (especially for liquid-fuel fires) and in military training exercises from the 1960s through recent years. The PFAS chemicals used in AFFF — particularly PFOA and PFOS — persist indefinitely in the environment and have been linked to various cancers and other health conditions.
Qualification spans three primary populations: career firefighters with substantial AFFF exposure during training and incidents; military personnel (particularly Navy and Marine Corps) exposed during firefighting training and on bases with AFFF use; and community members exposed through PFAS-contaminated water supplies near military bases, airports, and AFFF manufacturing sites.
The MDL is consolidated in the District of South Carolina (MDL 2873). Settlement frameworks vary by defendant — 3M reached a $10.3B+ public water system settlement in 2023; individual injury claims continue at substantial volume.
Highfloor supports per-firm AFFF flights with bar TV reaching firefighter and veteran populations across metros with substantial concentrations — Phoenix, Las Vegas, Houston, Atlanta, Chicago, NYC, plus communities near affected military bases.
- Year-round flights — ongoing multi-defendant litigation
- Bar TV in firefighter-and-veteran-concentration metros
- Targeted reach in communities near affected military bases and AFFF sites
- Search-keyword spend on AFFF / PFAS / firefighter-cancer-specific terms
- Spanish-language variants for Latino veteran and firefighter populations
- 2018 — first major AFFF lawsuits filed
- 2018 — JPML consolidates to MDL 2873 (D. South Carolina)
- 2023 — 3M $10.3B+ public water system settlement
- 2024–2025 — continued individual injury claim filings
- Communities near affected military bases (nationwide)
- Firefighter-population metros (Phoenix, Las Vegas, Houston, Atlanta)
- Veteran-population corridors