The AFFF (Aqueous Film-Forming Foam) firefighting foam mass tort is one of the largest PFAS-related mass torts in the country. AFFF was used extensively in firefighting (especially for liquid-fuel fires) and in military training exercises from the 1960s through recent years. The PFAS chemicals used in AFFF, particularly PFOA and PFOS, persist indefinitely in the environment and have been linked to various cancers and other health conditions.
Qualification spans three primary populations: career firefighters with substantial AFFF exposure during training and incidents; military personnel (particularly Navy and Marine Corps) exposed during firefighting training and on bases with AFFF use; and community members exposed through PFAS-contaminated water supplies near military bases, airports, and AFFF manufacturing sites.
The MDL is consolidated in the District of South Carolina (MDL 2873). Settlement frameworks vary by defendant: 3M reached a $10.3B+ public water system settlement in 2023; individual injury claims continue at substantial volume.
Highfloor supports per-firm AFFF flights with bar TV reaching firefighter and veteran populations across metros with substantial concentrations: Phoenix, Las Vegas, Houston, Atlanta, Chicago, NYC, plus communities near affected military bases.
- Year-round flights: ongoing multi-defendant litigation
- Bar TV in firefighter-and-veteran-concentration metros
- Targeted reach in communities near affected military bases and AFFF sites
- Search-keyword spend on AFFF / PFAS / firefighter-cancer-specific terms
- Spanish-language variants for Latino veteran and firefighter populations
- 2018: first major AFFF lawsuits filed
- 2018: JPML consolidates to MDL 2873 (D. South Carolina)
- 2023-3M $10.3B+ public water system settlement
- 2024-2025: continued individual injury claim filings
- Communities near affected military bases (nationwide)
- Firefighter-population metros (Phoenix, Las Vegas, Houston, Atlanta)
- Veteran-population corridors