Highfloor supports per-docket mass tort advertising flights for the major active national mass torts. Each docket has distinct audience qualification dynamics — Camp Lejeune Justice Act (CLJA) qualification concentrates around military veteran populations and surviving family members; Roundup qualification reaches across agricultural, landscaping, and groundskeeping audiences; Hair Relaxer qualification reaches across the affected demographic with specific cancer-diagnosis criteria.
The flights run as awareness layers alongside broadcast TV and search. Bar TV reinforces firm recognition over the qualification window — for Camp Lejeune particularly, geo-targeting around metros with substantial veteran populations (Norfolk, San Diego, Jacksonville FL, San Antonio, Killeen TX, Fayetteville NC, Colorado Springs) shapes venue selection. Spanish-language creative variants serve substantial Latino veteran populations in markets like Houston, San Antonio, El Paso, and the Southwest.
Per-docket compliance review includes accurate representation of the docket status, proper attribution of any recovery numbers cited, and bar association rules around contingency-fee representation. Firms running multi-docket campaigns coordinate creative across each docket's specific compliance considerations.
Per-docket per-claimant economics vary widely. Camp Lejeune (CLJA) qualification is geographically concentrated around military veteran populations. Roundup qualification is broader (anyone with substantial glyphosate exposure). The advertising spend per qualified claimant varies accordingly.
Per-docket: broadcast TV (primary awareness) + bar TV (geo-targeted reinforcement in concentration metros) + search (high-intent capture for docket-specific searches) + direct mail to docket-relevant data lists where applicable.
Distributed primetime and weekend evening — broad reach against the qualification audience for each docket.
- Camp Lejeune Justice Act (CLJA) — water contamination, ongoing federal claim window
- 3M Combat Arms Earplug (CAEv2) — settled, residual qualification
- Roundup / Glyphosate — Bayer / Monsanto, ongoing settlement waves
- Hair Relaxer — uterine and endometrial cancer claims, growing docket
- Talcum Powder — Johnson & Johnson, ovarian cancer and mesothelioma
- AFFF Firefighting Foam — PFAS contamination, multi-defendant
- Paraquat — Parkinson's disease, ongoing
- Hernia Mesh — multiple manufacturers, ongoing
- Zantac (ranitidine) — cancer claims, ongoing
- Tylenol / Acetaminophen-Autism — emerging docket
- PFAS (broader) — multi-source contamination
- Suboxone — tooth decay claims, emerging