The three channels
| Channel | Audience context | Best for |
|---|---|---|
| Broadcast TV | At-home, sound-on, mass reach | Awareness scale, brand recognition |
| Connected TV (CTV) | At-home, sound-on, audience-targeted | Audience-targeted reach across cord-cutters |
| Bar TV | Out-of-home, sound-off, captive | Daypart-aligned commute and weekend coverage |
Audience overlap and unique reach
Broadcast TV reaches the at-home demographic during daytime and primetime windows. CTV reaches a heavily-overlapping audience but with different content consumption. Bar TV reaches the out-of-home, going-out audience that broadcast and CTV both miss — particularly the 25–45 demographic during weeknight after-work and weekend evening windows.
Stack recommendation by firm size
Boutique firms (sub-$200K annual): bar TV + search + targeted programmatic. Skip broadcast and CTV at this spend level.
Mid-market firms ($200K–$2M annual): bar TV + CTV + search + programmatic + radio.
Established firms ($2M+ annual): full stack — broadcast TV + CTV + bar TV + rideshare + search + radio + outdoor billboards + programmatic.