Rideshare advertising in 2026 ranges from $4–$6 CPM (Firefly car-tops) up to $30+ CPM (Uber Journey Ads in-app at premium dayparts). In-vehicle screen ads typically run $10–$25 CPM. Most flights make sense at $1K–$5K/month minimum.
In-vehicle screen rideshare CPM varies by platform, market, and daypart. Late-night Friday/Saturday in dense metros runs at the top of the range; daytime weekday in mid-size metros at the bottom.
| Format | CPM range | Min monthly |
|---|---|---|
| In-vehicle screen | $10–$25 | $1,000 |
| Uber Journey Ads (in-app) | $15–$30 | $2,500 |
| Lyft Media in-app | $12–$25 | $2,000 |
| Firefly car-tops (exterior) | $4–$6 | $1,500 |
Firefly car-top exterior displays at $4–$6 CPM. But the format is glance-driven and has lower attention quality than in-vehicle screens — for verticals where attention quality drives outcome, in-vehicle is usually worth the higher CPM.
Related content from across the network — same vertical, neighboring market, or relevant pillar guide.
Fifteen minutes. Map your current channels and budget against what Highfloor runs across bar TV, programmatic, and rideshare. You'll leave with a directional recommendation. No pitch.
