Highfloor
Guide · Spoke

PI call-tracking and intake measurement

By Highfloor Media
Last updated
vertical

Personal injury campaign measurement starts with call-tracking integration. Highfloor pairs venue-and-daypart data with the firm's call-tracking platform (CallRail, CallTrackingMetrics, Marchex, similar) to attribute call volume to bar TV and rideshare exposure windows. Daypart-of-call data lets firms validate intake operations and refine flight weighting per the dayparts the case mix actually originates.

PI intake measurement — funnel-stage signal availability

PI intake measurement runs at multiple funnel stages — each with different signal quality and attribution clarity. The strongest single attribution surface remains call-volume tracking with daypart-level reporting.

Top-of-funnel (impressions)
100
High volume
Mid-funnel (branded search)
70
Branded lift
Bottom-funnel (form / call)
40
Direct intake
Signed cases (CRM)
12
Confirmed conversion

The measurement stack

  • Call-tracking platform (firm-side) — CallRail, CallTrackingMetrics, Marchex, or similar
  • Daypart and venue-level proof-of-play (Highfloor)
  • Foot-traffic attribution panels for office-visit conversion
  • Branded-search lift measurement (firm SEM team)
  • Lifecycle case-value tracking from intake through settlement (firm-side CRM)

Daypart-of-call attribution

Daypart-of-call data is the single most actionable measurement input for PI flight optimization. When the firm's intake calls cluster at a specific daypart, that daypart should get more flight weight.

Case-conversion attribution

Beyond call volume, the meaningful PI metric is qualified-case conversion — which calls actually became signed retainers and which became cases that produced settlement value. Firms with strong CRM integration can attribute settlement-value back to original-impression source.

Related
FAQ

Frequently asked questions

Does Highfloor integrate directly with call-tracking platforms?

We provide weekly venue-and-daypart-level data exports that integrate with most call-tracking platforms via standard CSV or API ingestion.

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