Cannabis paid search
The compliant slices of paid search that are actually open to cannabis.
Most paid search is closed to THC, but it is not all closed. There are compliant lanes: LegitScript-eligible topical CBD on Google, Microsoft Advertising, endemic platform ads, and retargeting. Highfloor runs compliant cannabis and CBD paid programs for a limited number of clients where the lane exists.
- LegitScript-eligible topical CBD search on Google and Microsoft Advertising
- Endemic platform advertising on Weedmaps and Leafly
- Compliant retargeting and display where audience rules allow
- Landing pages and conversion tracking built for cannabis funnels
- Honest scoping: we tell you where paid is closed instead of burning budget on rejections
Paid search is narrow for cannabis, so we treat it as a precision layer, not the engine. The media network carries the reach; paid search picks off the high-intent, compliant pockets that remain, and feeds retargeting pools the flight fills.
Frequently asked questions
Can you run Google Ads for a dispensary?
Not for THC. Google rejects THC advertising. Topical CBD with LegitScript certification can run, and there are endemic and retargeting lanes. We will tell you honestly what is and is not possible for your products before scoping anything.
What paid channels are open to cannabis?
Endemic platforms (Weedmaps, Leafly), LegitScript-eligible CBD search, and certain compliant retargeting and programmatic lanes through cannabis-friendly supply. Mainstream paid search and social for THC remain closed.
Do you take standalone paid search clients?
On a limited, as-available basis, usually alongside a media flight. Because the compliant paid surface for cannabis is small, we are upfront when a media-led approach will do more for the budget.